When someone says, "Please do this to stop the spread of the new virus," especially when it is said by someone with power (media company, government, etc.), it is effectively an order. The person on the receiving end will act defensively, shrinking away for fear of the punishment he or she will receive if they do not comply.
By the way, the right imperative presupposes the idea that "the spread of infection is a bad thing," which in turn presupposes the idea that "death is a bad thing.
In other words, it assumes, as a matter of course, that death is bad and life is good, a value system that divides things into binary values based on a single criterion, and that one is attached to one and the other is ostracized.
In other words, they affirm only that ideology and deny those who hold other ideologies as their creed. Those who are denied this will feel the humiliation of having their personalities violated by being forced into a way of thinking that they do not agree with.
However, there are people in the world who believe that life and death are neither good nor evil, that they are "facts" that transcend the values of good and evil that humans arbitrarily attach to them, and that dying is neither bad nor good, but is a fact that transcends good and evil.
Humans are obsessed with the idea that there is a cleanliness and a muddiness, and they cling to these two things. However, there is no such thing as cleanliness or muddiness in nature, and both are merely fictions created by people in their own minds. People originally think that good and evil are completely different things, and they are obsessed with good and evil. The plate, the earth, and the ocean are neither good nor evil by nature, but we humans fight over them by setting up various divisions such as black and white, right and wrong, and so on. This is the root of human ignorance, or vexation, from which all kinds of things that vex the body and trouble the mind arise.
Therefore, there are people on this earth who are willing to live free from suffering by knowing that there is neither mere good nor mere evil in this world, and that good and evil are not separate in nature, but are fictions created by human beings.
The (de facto) order, "You must do this to stop the spread of the new viruses," arrogantly tramples on their freedom of thought and religious belief.
It is a clear violation of the Constitution, yet no one is aware of it. No one even points it out.